Are you starting a new business and don’t think you can afford a professionally designed logo? Think again!


Your business logo is the visual rendition of a brand and the building block of its branding. Well-designed logos help your business achieve prominence, distinction and clearly state what your brand delivers. The aim is for your logo to grab the right attention and to make a great first impression.

It can be tempting to cut corners when you start out. However, skimping on your new business’s logo is not a good idea. Your logo is often the first point of contact between a company and its potential customers. It serves as the visual representation of a brand. It is essential to ensure that it accurately reflects the values and personality of the business. Don’t view your logo (and overall brand for that matter) as an unnecessary expense, as this approach can be detrimental to your business in the long run.

Why is a well-designed and carefully thought-out logo important?  

1. First Impressions Count

As mentioned earlier, a logo is often the first point of contact between a business and its potential customers. It’s the first thing that people see when they visit your website, social media pages, or any other promotional material. Meaning a poorly designed logo can make a bad first impression, which can be difficult to overcome. On the other hand, a professionally designed logo can make a great first impression and increase the chances of attracting more of your desired customers or clients.

2. Your Logo Communicates your Business Values

A well-designed logo can communicate a lot about your business’s values and personality. For example, a bright and colourful logo may suggest that your business is fun and playful. While a minimalist logo may suggest that your business is more professional and straightforward. A poorly designed logo may fail to communicate your values, or even worse, communicate the wrong message, which can be detrimental to your brand image as well as business success.

3. Your Logo Helps your Business Stand Out

In today’s crowded marketplace, it can be challenging to stand out from the competition. A well-designed logo can help you differentiate your business from others in your industry. It should make a strong and accurate first impression, as well as make your business more memorable and recognisable. This helps to create brand recognition and recall, which is important for building customer loyalty and driving sales. A poorly designed logo, on the other hand, can make your business blend in with the competition and fail to attract attention.

4. Your Logo Reinforces your Professionalism

Your product and service quality and customer satisfaction are key to establishing a business’s professionalism. However, logo plays an equally, if not more, important role to emphasise a business’s professionalism. A well-designed logo says that your business adopts similar attention to detail in everything. And is not likely to cut corners when it comes to its product quality. It fulfils the customers’ requirements and expectations, as any client would expect a credible business to be represented by a suitable logo.

5. Your Logo is an Asset

A logo is not just a design; it can be a valuable asset for your business. Your logo is going to be a prominent part of your business and will be around (hopefully) for many years. It’s going to be used on all your business touch points and marketing collateral, including business cards, brochures, websites, and social media pages. It can also be trademarked, which can help protect your brand identity and prevent others from using your logo. A poorly designed logo may not be suitable for use on various materials and may not be eligible for trademark registration, which can limit your branding opportunities.


What are the elements of a great logo?

Clear: A clear logo is easier to perceive even at a fleeting glance and convenient to remember. It is explicable, conveys the brand’s identity efficiently, and is operative in engaging the potential customers.

Relevant: A logo is a visual portrayal of a brand. Thus, it should be relevant to the company it is representing. Small businesses must establish themselves in the market, and a logo should reflect their business values, objectives as well as attracting their target clients; and is appropriate to their operating niche.

Scalable: Since your logo appears on all your physical and online marketing material, it should be scalable. Scalability allows the logo to be increased or reduced in size without losing its intrinsic message. A good logo is versatile enough to be used on different mediums (ie, web, mobile, phone, email) without losing its captivating power.


In summary, your small business logo is a vital aspect of any business’s branding strategy. It is the visual representation of your brand, and it can make a significant impact on how potential customers perceive your business. Therefore, it is crucial not to skimp on a business logo and invest in a professional design that accurately reflects your values and personality. A well-designed logo can help make a great first impression, communicate your values, differentiate your business from the competition, and be a valuable asset for your business.

We hope these steps are helpful! Let us know if you have any questions by emailing us: 



Are you launching a new business and need a logo and brand identity?  Need some help?

Check out our small business logo and branding packages, by CLICKING HERE


Book your complementary, no-obligation 15-minute Discovery Call with our Director, Kim MacDonald by CLICKING HERE




About the Author:kim macdonald profile picture

Kim MacDonald is the Founder and Director of Spindrift Marketing. Kim is a Marketing, Brand Management and Business Development Specialist who understands the importance of strong alignment between marketing strategy and business priorities. She has over 30 years of marketing experience across the entire marketing lifecycle, in a range of top tier multinational organisations, in industries including Professional Services, Airlines, Financial Services, High Tech, Legal Firms, and MedTech in both Australia and the UK. Kim founded Spindrift Marketing almost six years ago, with the goal of providing small businesses throughout Australia with access to affordable marketing services and solutions that make a difference.

Connect with Kim on LinkedIn

Speaker – If you are looking for an experienced marketing and knowledgeable business builder to speak at your next event, workshop or podcast, consider Kim. Kim has extensive speaking experience in Australia and the UK and can speak about any topic related to business, entrepreneurship, digital marketing, business leadership, personal branding, social media, women in business, how to start a new business and all manner of business highs, lows and life juggles.

Want to find out more about Kim’s topics, approach and availability for your next event? Contact the Spindrift Marketing team at



At Spindrift Marketing we specialise in helping small business realise their full potential. Our team of experienced Sydney-based marketing, creative and website consultants know the marketing lifecycle back-to-front; channels, tools and tactics…we can do it all. But first we work hard to understand your business goals. Then deliver the right marketing for your business, on your terms.


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