BRAND & MARKETING AUDITS
Capitalise on your business strengths, overcome weaknesses, identify opportunities & threats with a brand & marketing audit.
How will a brand and marketing audit help my business?
- By making sure that your marketing efforts are working with maximum impact and ROI, towards achieving your business goals and priorities
- By providing an objective, external, ‘sanity check’ on your current self-managed marketing plan
- By giving your business access to a broader set of skills, perspectives and latest best practices
- Look at your competitors, how could you learn from their successes and failures?
- Help you stop wasting time and money on activities that are not delivering a return to your business
- Clarify which marketing activities should stay, go and/or needs a bit of tweaking
- Identify market gaps and customer needs that are not being meet, what aren’t you doing that could help to take your business to the next level?
Spindrift Marketing’s brand and marketing audits include:
An information gathering and assessment workshop with one of our experienced marketing consultants.
Our marketing consultant will conduct a business review, including:
- Business and marketing goals
- Current customers/clients & identify your “ideal” customers/clients
- Current brand identity
- Existing marketing activities
- Business touchpoints (i.e., website, newsletters, LinkedIn, social media pages, videos, store-frontage, emails, business cards, marketing collateral, proposals)
- Your marketplace and competitors
- A clear approach to brand and marketing positioning
- Define your key marketing messages
- Define your ideal target markets
- Provide six recommendations for future marketing tactics
- Recommend your marketing budget and how to track and measure the ROI from your marketing activities
A final meeting with your marketing consultant to present the audit report findings, recommendations and discuss future plans.
What’s next ? You decide. You may decide to take the marketing and brand audit recommendations and implement yourself or you may choose to work with one of our marketing consultants to manage the outputs for you; which may include, rebranding, website upgrades, online advertising, creating a content plan, producing a business video etc.
MARKETING AND BRAND AUDIT’S, From $550.00 ex GST.
CONTACT US today for further details and to discuss how our marketing and brand audit could help your business.
Spindrift Marketing helps businesses by providing marketing, branding and content management services that deliver results. Our team of marketing consultants are highly skilled and combine marketing experience with real business insight. We can help your business thrive.