Are you starting a new business and don’t know where to start with marketing? 


You know that a strong brand and marketing is an essential ingredient to successfully launching and growing your new business. But with so many channels and platforms available to choose from, it can be confusing knowing where to start.

There are so many ways to market a new business (and the best approach will depend on your business type and target market), so we have created 10 basic steps you can follow to help you get started and moving in the right direction.


Here’s our simple 10-step new business marketing guide ………


1. Define your target audience 

Clearly defining who you are trying to reach will help you create targeted marketing messages and campaigns, that resonate with your audience. You have probably already completed this step during the business planning stage. So now is the time to really home in on who you are targeting, what are their pain points and how your offering solves or helps alleviate these pain points.



What are your target audience’s pain points and how does your business help to solve these pain points?



2. Develop a strong brand identity 

Your brand identity is the visual and emotional image that people associate with your business. Creating a strong brand identity helps your business build recognition and stand out from the competition.



Engage an experienced brand designer when creating your brand (logo). It may be tempting to try to design your logo yourself but it’s generally a good idea to work with a professional designer who has experience creating strong logos. They will be able to bring a level of expertise and professionalism to the process, that you may not be able to achieve on your own. Think long-term: Your brand (logo) is the graphical representation of your business and will hopefully be around for many years, so you want to get it RIGHT.



3. Determine your unique selling proposition (USP) 

Your USP is what makes your business unique and should set you apart from the competition. Having a clear, relevant and purposeful USP will help you reach, attract and, importantly, convert your prospects into sales.

A clear USP helps to create awareness, reach and attract your target audience. 



Desk with notepad on top with marketing terms written on each page of the notepad

4. Create your Marketing Plan 

A marketing plan is a roadmap that outlines the strategies and tactics you will use to reach your target audience and achieve your marketing goals. For more help on how to create Business Marketing Plan, read our article with an easy 3-step guide click here.


5. Establish a web presence   

A website is a key marketing tool for any business. Even if you don’t sell products online, a website help’s you get found, establish credibility, “sell” your products and services, provide information, glean information of potential customers and ultimately convert.



 Get a Google My Business listing. This is a free listing that allows your business to appear in Google search results and on Google Maps. It’s especially important if you have a local business. For more information about how to get Google My Business Listing CLICK HERE



6. Utilise Social Media Platforms  

Social media platforms like Facebook, Instagram, and Twitter are a great way to connect with potential customers and build a community around your business. You don’t have to be on all start with one and experiment.

If you’re feeling overwhelmed with all the social media platforms, read our article on how to avoid social media overwhelm, CLICK HERE


Social media platforms offer businesses a cost-effective and targeted way to connect with potential customers




7. Utilise email marketing 

Email marketing can be a powerful way to reach and engage with your audience, as well as building brand loyalty. Consider creating an email list and sending newsletters or promotional emails to your subscribers.

If you want to find out more about email marketing and some of the platforms available for small businesses, check out this article: The Top 19 Best Email Marketing Services in 2023 (



8. Investigate paid advertising

Paid advertising can be a quick way to reach a large audience, but it can also be expensive. We can’t stress enough how important it is as a new business owner to carefully consider your goals, budget and target audience when deciding which paid advertising channels to use (if any). Also make sure you have mechanisms in place to measure the outcomes and the benefits.



Make sure you have a streamlined process in place to ask and record where your customers are coming from and how did they hear about you. Because asking these questions provides invaluable market research and is a good idea to have a process in place for your new business from Day 1.




9. Network

Participating in local events and networking with other businesses by joining local business groups, can help you get the word out about your business and build relationships with potential customers.



10. Customer testimonials and reviews

Encourage your new customers to give you a testimonial. Customer testimonials are a powerful business tool, they provide social proof that your products or services are valuable and effective. Also encourage your customers to leave a Google Review.





Try to follow this 10-step “marketing starter” for your new business. 

Above all, remember that marketing is an ongoing process, and it may take some time before you see results.

  • Be patient and be willing to adjust your strategy as needed
  • You don’t need to have everything perfect first time
  • Try something, see if it works. You can always tweak, improve as you go and even if it’s unsuccessful at first, you have the opportunity to learn and expand your knowledge and skills.

I hope these tips are helpful! Let us know if you have any questions by emailing us at: 



At Spindrift Marketing we have helped many new and established small businesses to get the most out of their marketing. Why not find out how we could help your business?



Book your complementary, no-obligation 15-minute Discovery Call with our Director, Kim MacDonald by CLICKING HERE




Find out more about our affordable marketing advice and services for small businesses by CLICKING HERE







About the Author:

About Kim MacDonaldKim MacDonald is the Founder and Director of Spindrift Marketing. Kim is a Marketing, Brand Management and Business Development Specialist who understands the importance of strong alignment between marketing strategy and business priorities. She has over 30 years of marketing experience across the entire marketing lifecycle, in a range of top tier multinational organisations, in industries including Professional Services, Airlines, Financial Services, High Tech, Legal Firms, and MedTech in both Australia and the UK. Kim founded Spindrift Marketing almost six years ago, with the goal of providing small businesses throughout Australia with access to affordable marketing services and solutions that make a difference.

Connect with Kim on LinkedIn


At Spindrift Marketing we specialise in helping small business realise their full potential. Our team of experienced Sydney-based marketing, creative and website consultants know the marketing lifecycle back-to-front; channels, tools and tactics…we can do it all. But first we work hard to understand your business goals. Then deliver the right marketing for your business, on your terms.


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