LOGO AND BRANDING

Do you need a new logo and brand identity for your business?

When you’re considering all the factors that go into building a business, investing in a unique brand identity and logo might not seem like a top priority. But creating and building a strong brand is essential for any business. Why?

Because it is a key element to your business’s future success; ability to build a strong brand and importantly, attract your desired target audience.

Whether you’re starting from scratch, or re-branding, let us help you create and bring to life a business logo and brand identity that you can be proud of.

Our small business branding packages are thoughtfully created and provide the perfect combination of fully custom branding, competitive set-price packages and speedy completion times.

What’s a branding package?

Simply put, a branding package contains logo files, fonts, colours, graphic elements, and a brand style guide that sets the direction for all your future communications.

Why should you invest in your new brand identity?

It can be tempting to skimp on your business branding to either DIY or to find a low-cost design service. Here are a few reasons why you should invest in getting your branding and logo right:

Gain design expertise

When you Invest in a logo and brand that’s created by an experienced branding designer you will benefit from their experience and unique design skills and achieve a well a thought-out concept direction and strategy.

Stand out

In a crowded field of competitors, distinctive branding makes you stand out. And getting noticed is vital for success. When people see your branding, they should be able to instantly associate it with what you offer. And what your business represents.

Gain Trust

A consistent, well presented brand and logo helps to build trust and credibility with your customers, which leads to increased loyalty and sales.

Remember, your brand will be a part of everything you do and used on all your business marketing collateral and assets, including your website, social media, advertising. It’s the visual rendition of your business.

Save money and time

Get your logo and branding right the first time and avoid unnecessary costs and the frustration of having a logo that’s just not quite right.

Get everything you need in one go

Have all your brand identity needs covered, with all elements provided in the correct formats, including Colours, Typography, Graphics and a Brand Style Guide.

Expand Your Market Reach

A strong brand helps in expanding your market reach, so you can attracts new customers and open doors to new partnerships, collaborations and  opportunities.

Why should you invest in your new brand identity?

I recently engaged Spindrift Marketing to help me update and rebrand my Coaching business logo. Initially I wasn’t clear what I wanted, but the Spindrift Marketing team had a great process that helped me to better understand the branding look and feel that I found would suit me and my business. Professional from start to finish, I highly recommend Spindrift Marketing for anyone looking to establish or reinvigorate their branding.

Clare Harris, The Solo Startup Coach

package options

Take your business brand to the next level.

Package 1

Be-Gin Branding Package

YOUR INVESTMENT

$1600

Plus GST

Are you starting a new business and need a brand kit to get you started?

Then this brand package can be what you’re looking for.

This package includes:

  • Branding and Logo Design Questionnaire and Discovery Session via zoom
  • 2-3 BW Logo concepts (includes 2 revisions to get to Primary logo)
  • Primary logo, secondary logo and submark (if applicable) in branding colours
  • Logo files supplied in all formats for print (Vector-CMYK) and web use (PNG -RGB).
  • 1-page Brand Style Guide with breakdown of fonts, colours and branding elements
  • 1 x Basic Business card design
  • 1 x Website Favicon
  • Final handover and explanation of files

**(OPTIONAL ADD ON FOR 500 printed cards)

 

Package 2

Be-Basic Branding Package

YOUR INVESTMENT

$2500

Plus GST

Don’t be fooled by the name of this package as there’s nothing basic about it. Additionally, you’ll receive everything in the BeGin package as well as a more detailed style guide and some creative socials to push out immediately.

This package includes:

  • Branding and Logo Design Questionnaire and Discovery Session via zoom
  • 2-3 BW Logo concepts (includes 2 revisions to get to Primary logo)
  • Primary logo, secondary logo and submark (if applicable) in branding colours
  • Logo files supplied in formats for print (Vector-CMYK) and web use (PNG -RGB).
  • 4-page Brand Style Guide with breakdown of fonts, colours and branding element PLUS 3 sourced stock photos* to be used as a “Hero” brand image and future marketing collateral
  • 1 x Basic Business card design
  • 1 x Website Favicon
  • 1 x Facebook cover banner and post
  • 6 x Branded Instagram templates (set up in Canva)
  • Final handover and explanation of files
**(OPTIONAL ADD ON FOR 1000 printed cards)

Package 3

Be-Pro Branding Package

YOUR INVESTMENT

$3500

Plus GST

Well, Hello There Pro. This package is a winner and you’ll be excited to know not only does it include extra stock photos it also includes a slide deck so your proposal to get more clients is almost completed.

This package includes:

  • Branding and Logo Design Questionnaire and Discovery Session via zoom
  • 2-3 BW Logo concepts (includes 2 revisions to get to Primary logo
  • Primary logo, secondary logo and submark (if applicable) in branding colours
  • Logo files supplied in formats for print (Vector-CMYK) and web use (PNG -RGB).
  • 5-page Brand Style Guide with breakdown of fonts, colours and branding element PLUS 5 sourced stock photos* to be used as a “Hero” brand image and future marketing collateral
  • 1 x Basic Business card design
  • 1 x Website Favicon
  • 1 x Website Banner
  • 1 x Facebook cover banner and post
  • 6 x Branded Instagram templates (set up in Canva)
  • Email signature (JPEG file)
  • 6 x Branded slides/pitch deck (supplied in Canva/PowerPoint)
  • Final handover and explanation of files
 **(OPTIONAL ADD ON FOR 1000 printed cards)

*NB: Additional costs and clarification

Spindrift Marketing will source imagery photos; however, the purchase price for selected images will incur an additional cost. As a guide, to purchase a pack of 5 Shutterstock images is $49.00 plus GST. All images will be provided to client for future usage during final handover. You may need to purchase any fonts for your own licence which we will link for you.

** Business Card Printing

Business Card printing is based on standard size and the following specs: Stock: 350 GSM Matt Lam 2 Sides Size: BC Standard Size 1 – 54 x 89mm Colours: Full Colour Front & Back Other sizes and options may be suggested and available at an additional cost.

What’s the process?

STEP 1

BRAND DISCOVERY

The first step involves our team :

Sandra Kozleuchar – Visual Communications, Branding and Collateral Designer and Kim MacDonald – Marketing Director, getting to know your business, your goals, your industry, your competition and your ideal clients.

We will ask you to complete our Branding and Logo Discovery Questionnaire and then meet with you (via zoom or in person) for a Brand Discovery session.

STEP 2

BRANDING & IDENTITY CREATION

Once we’ve developed compiled all the information from the brand discovery stage, we will send you a brief for you to approve and confirm the creative direction.

Our brand designer will move into interpreting your brand characteristics in a more visual way and creating your new brand and logo.

STEP 3

BRANDING STYLE GUIDE

Once these steps are complete and you have signed off your approval, we’ll develop brand guidelines for you.

This is your handbook for how to properly express your brand: where and how to use the logo, colours, fonts and just as importantly, how NOT to use them, to consistently communicate your brand.

How long will it take?

3- 4 weeks from the initial Discovery Call to when all work is complete and you receive the Final handover, explanation of files and Brand Style Guide.

Working with Spindrift Marketing has accelerated our progress toward our business goals and created more opportunities. Through it all, we were supported, challenged, encouraged, and stretched to look at my business in new ways. Their work resulted in a beautiful new logo and brand that reflects our vision, mission, and values in a meaningful and authentic way. Their method was structured and thorough – yet flexible to my unique needs, perspectives, and way of working. The team gave me the space to think, create and change my mind while at the same time keeping me on track. We loved working with the team, they made rebranding our business exciting and produced an amazing end result, which we are so happy with.

Tess Boutouridis, The Beauty Shop, Northbridge.

Our expert marketing, branding, creative and website specialists can also help you with:

MARKETING PLANS

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MARKETING PLANS

SEO AND WEBSITES

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Website Builds, Audits & SEO

Small Business Marketing

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Consulting & Mentoring

 

Spindrift Marketing helps businesses by providing marketing, branding and content management services that deliver results.

Our team of marketing consultants are highly skilled and combine marketing experience with real business insight. We can help your business soar.

CONTACT

    02 8330 6792

   info@spindriftmarketing.com.au

   50 Yeo St, Neutral Bay, NSW 2089