MARKET, CUSTOMER & KEYWORD RESEARCH

Conducting research allows you to operate with certainty, knowing the market and where your business fits. Detailed research also ensures your marketing communications align with (and are seen by) the right people.

The benefits of market, customer and keyword research include:

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Positioning

A stake in the ground, knowing that you’re positioning your business right

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Key to growth

Unlocking opportunities to grow your marketing share

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Clear-cut goals

Providing a measurable direction for your business

To find out how our expert consultants can clarify your marketing

Book a discovery call

What does market research include?

Looking at different industries, competitors, what the potential is for your business’ growth trajectory going forward

What does customer research include?

Quantitative and qualitative research on your key target customers
Reports on different industry and market segments
Advice on who your should focus your communication on

What does keyword research include?

Keyword audit of your current site
Competitor keyword analysis
Advice on the best keywords to use to ensure your business is found by the right people
Advice on using keywords to optimise your website content

The Spindrift Marketing process in three steps

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1. Initial brainstorming session to define goals and strategies

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2. Research conducted

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3. Ongoing analysis and tracking

Get consultancy that makes a difference

We were very impressed with the team at Spindrift Marketing who rapidly understood our business and market and assembled very thorough research to support the development of an innovative and well thought out marketing strategy for us.

Deanne Lees, Marketing and Brand Manager, Paladin Sports