MARKET, CUSTOMER & KEYWORD RESEARCH
Conducting research allows you to operate with certainty, knowing the market and where your business fits. Detailed research also ensures your marketing communications align with (and are seen by) the right people.
The benefits of market, customer and keyword research include:
Positioning
A stake in the ground, knowing that you’re positioning your business right
Key to growth
Unlocking opportunities to grow your marketing share
Clear-cut goals
Providing a measurable direction for your business
To find out how our expert consultants can clarify your marketing
What does market research include?
What does market research include?
- Looking at different industries, competitors, what the potential is for your business’ growth trajectory going forward
What does customer research include?
- Quantitative and qualitative research on your key target customers
- Reports on different industry and market segments
- Advice on who your should focus your communication on
What does keyword research include?
- Keyword audit of your current site
- Competitor keyword analysis
- Advice on the best keywords to use to ensure your business is found by the right people
- Advice on using keywords to optimise your website content
The Spindrift Marketing process in three steps
1. Initial brainstorming session to define goals and strategies
2. Research conducted
3. Ongoing analysis and tracking
We were very impressed with the team at Spindrift Marketing who rapidly understood our business and market and assembled very thorough research to support the development of an innovative and well thought out marketing strategy for us.
Deanne Lees, Marketing and Brand Manager, Paladin Sports
Our expert marketing consultants can also help you with:
Spindrift Marketing helps businesses by providing marketing, branding and content management services that deliver results.
Our team of marketing consultants are highly skilled and combine marketing experience with real business insight. We can help your business thrive.