By outsourcing your business’s marketing your business opens the door to new opportunities and insights. In today’s digital landscape, there is no shortage of marketing options for businesses. From freelancers and marketing agencies to hiring your own in-house team, companies have more choices than ever before, specifically when it comes to online marketing. As your business grows, you will need to consider how your marketing will be handled, including whether to build an internal marketing team or empower your brand by outsourcing your marketing through a marketing agency.
While each has its own advantages, a full-service marketing agency provides substantial value to large, medium, and even small businesses. They strive to build cohesive and effective brands, put organisations in front of their customers and audience, and drive sales through awareness.
Five reasons to outsource your business’s marketing over hiring an in-house team
- Unparalleled Experience
Why piece together individual talents when you can outsource your business’s marketing requirements to an experienced marketing agency that can handle everything for you? One of the major advantages of hiring a marketing agency is a professional experience. A marketing agency will have specific knowledge in a wide range of industries and markets, along with experience facing a diverse range of scenarios and challenges never encountered by many newer business owners. Having a knowledgeable and experienced staff at your side can produce immediate results for owners, helping to quickly get your marketing efforts off the ground.
- Broader Skillsets
It can be difficult to find great in-house employees with all the marketing skills that businesses need like branding, SEO, graphic design and content management. By hiring a marketing agency, you’ll not only have the necessary tools to achieve your vision for success but have access to the agency’s suite of creative service partners at your fingertips.
For example, a marketing agency can assist clients in everything from rebranding their company image and website, developing their print and direct mail campaigns, and creating a social strategy to boost SEO and PPC campaigns. With a marketing agency, a client may choose to utilise one service or all them–whereas with an in-house team, businesses are limited in what they can achieve.
- Fresh Perspective & Inspiration
Another major advantage of hiring a marketing agency is a new and objective perspective. An outside marketing team can help inject new blood into marketing efforts, helping to identify unseen opportunities and enhance current campaigns. One example is content management. With more B2B companies looking to broaden their business reach and establish themselves as experts in industry, a marketing agency can significantly enhance a brand’s approach to business social media, including how they’re perceived by their audience.
- Speed, Efficiency, and Consistency
Business owners are often forced to wear several hats. This will include tackling aspects of the business you’re unfamiliar with, such as branding, SEO, content plans and digital marketing. With only so much time in the day, it’s important your marketing approach doesn’t suffer from time restraints or inexperience. By outsourcing your marketing and hiring a marketing agency who you can partner with, you can easily solve this dilemma.
- More Affordable Than Hiring In-House
The cost of hiring and maintaining a team of in-house marketers can be very expensive. For smaller business, this expense may be too much to afford. One of the more surprising benefits of hiring a marketing agency is cost-effectiveness. Along with providing a breadth of knowledge, objectivity, experience, and skillset, a marketing agency is almost always more affordable compared to hiring a full-time marketing team.
At Spindrift Marketing we partner with a diverse range of clients in many industries — from MedTech companies to Law Firms to Financial Services — to perfect our approach to marketing, branding and business development. From helping to consolidate strategic direction to engaging digital marketing campaigns, our marketing consultants can handle every aspect of your business’s marketing requirements.
Find out how Spindrift Marketing can help your business thrive by contacting Kim MacDonald, Principal of Spindrift Marketing:
mobile – 0402 833 499 or email – email@example.com