By outsourcing your marketing your business opens the door to new opportunities, insights and efficiencies.

Today there is no shortage of marketing channels available for businesses to choose from to reach their audience. But this can create confusion and lead to a haphazard marketing approach, if you don’t have a dedicated resource to plan and execute your marketing initiatives. If you are thinking about outsourcing your marketing in 2020, you will find no shortage of options available to help you market your business. From freelancers and marketing consultancies to hiring your own in-house team, businesses have more choices than ever before, especially when it comes to digital marketing.

As your business grows, you will need to consider how your marketing will be handled, including whether to build an internal marketing team or empower your brand by outsourcing your marketing. Just like you outsource your accounting, taxation, human resources, legal services and IT, why not consider the benefits of outsourcing your business’s marketing and content management?

Desk with notepad on top with marketing terms written on each page of the notepad


Five reasons to outsource your business’s marketing


  1. Unparalleled Experience

Why piece together individual talents when you can outsource your business’s marketing requirements to an experienced marketing agency that can handle everything for you? One of the major advantages of hiring a marketing consultancy is a professional experience. A marketing consultancy will have specific knowledge in a wide range of industries and markets, along with experience facing a diverse range of scenarios and challenges never encountered by many newer business owners. Having a knowledgeable and experienced staff at your side can produce immediate results for owners, helping to quickly get your marketing efforts off the ground.


  1. Broader Skillsets

It can be difficult to find great in-house employees with all the marketing skills that businesses need like branding, SEO, graphic design and content management. By hiring a marketing consultancy, you’ll not only have the necessary tools to achieve your vision for success but have access to the agency’s suite of creative service partners at your fingertips.

For example, a marketing consultant can assist clients in everything from rebranding their company image and website, developing their print and direct mail campaigns, and creating a social strategy to boost SEO and PPC campaigns. With a marketing agency, a client may choose to utilise one service or all them–whereas with an in-house team, businesses are limited in what they can achieve.


  1. Fresh Perspective & Inspiration

Another major advantage of hiring a marketing consultancy is a new and objective perspective. An outside marketing team can help inject new blood into marketing efforts, helping to identify unseen opportunities and enhance current campaigns. One example is content management. With more B2B companies looking to broaden their business reach and establish themselves as experts in industry, a marketing agency can significantly enhance a brand’s approach to business social media, including how they’re perceived by their audience.


  1. Speed, Efficiency, and Consistency

Business owners are often forced to wear several hats. This will include tackling aspects of the business you’re unfamiliar with, such as branding, SEO, content plans and video or podcast marketing. With only so much time in the day, it’s important your marketing approach doesn’t suffer from time restraints or inexperience. By outsourcing your marketing and hiring a marketing consultancy who you can partner with, you can easily solve this dilemma.


  1. More Affordable Than Hiring In-House

The cost of hiring and maintaining a team of in-house marketers can be very expensive. For smaller business, this expense may be too much to afford. One of the more surprising benefits of hiring a marketing consultancy is cost-effectiveness. Along with providing a breadth of knowledge, objectivity, experience, and skillset, a marketing agency is almost always more affordable compared to hiring a full-time marketing team. A marketing consultancy can tailor services to meet the ebb and flow of your workload, which means you can scale up or down the level of marketing support, on a month by month basis.


How can Spindrift Marketing help you?

Every business wants to be successful; by outsourcing your business’s marketing you could help your business grow faster by focusing on core business areas, while your dedicated and experienced marketing resource takes care of all of your marketing needs!

At Spindrift Marketing we can assist you with your marketing, branding and content management needs while you focus on what matters to you most – growing your business. We can come up with an outsourced marketing package that meets your business’s budget and growth plan. We have helped many businesses thrive by taking care of their marketing, content management and ad-hoc projects.

Why not phone or email to schedule a complimentary two hour face-to-face marketing assessment meeting to see how we can help. Totally obligation-free with nothing to lose, except your marketing “to do” list!

To start the discussion contact us and book a free, no-obligation consultation now. For more information and to talk to a trusted marketing professional, contact me now at


Author: Kim MacDonald. Principal of Spindrift Marketing, a Sydney based marketing consultancy. We help businesses thrive by creating outcome focused marketing and content plans. Our experienced marketing consultants also execute your plans on your behalf, so that they happen on time, on budget and deliver maximum impact. Talk to us about outsourcing your marketing.


Kim MacDonald is a marketing, brand and business development specialist with over 20 years experience working for multinational organisations, across a range of industries in both Australia and the UK. She has also founded, launched and managed two successful SME businesses.



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