The biggest social media trends for 2020


These are the biggest social media trends you need to know about for 2020 according to Convince & Convert’s social media team.


We have read the article and our key take out is in:  Social Media Trend #7,  B2B content marketing.


Covering B2B content but its also relevant to all businesses who use social media as part of the marketing mix. Its a timely reminder as most businesses are now putting together their overall marketing plans for 2020.


Trend #7 says, ” it’s vital for marketers to treat their strategies on each social media channel as distinct and specific to the needs of their unique audiences, since social content is absolutely not one-size-fits-all”.


Many businesses we meet replicate the exact same content from one social media channel (Facebook, Instagram, LinkedIn, Pinterest) to another without adapting/tweaking to the audience. When planning for 2020 remember to adapt your content for each social media channel so that it accurately targets your desired audience with what they want to hear/need to know/find useful.


See the full article –  The Biggest Social Media Trends for 2020

How can Spindrift Marketing help you?

Every business wants to be successful; to find out more about how using social media marketing in the right way will engage your audience and help you achieve your growth goals, contact us.

At Spindrift Marketing we can assist you with your marketing, branding and content management needs while you focus on what matters to you most – growing your business.

To start the discussion contact us and book a free, no-obligation consultation now.

For more information and to talk to a trusted marketing specialist, contact me now at


Author: Kim MacDonald. Founder & Principal of Spindrift Marketing. Kim MacDonald is a marketing, brand and business development specialist with over 20 years experience working for multinational organisations, across a range of industries in both Australia and the UK. She has also founded, launched and managed two successful SME businesses.

Spindrift Marketing helps businesses thrive by working with them to plan and implement marketing strategies that make a difference. Our experienced marketing specialists become a virtual part of your team and deliver the results you want for your business, on time, on budget and always aligned to your priorities. Learn more about how we can help your business.



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